I was cruising the freelance writing job boards this morning, and I saw that a major blog network was looking for someone to write for their "green living on a budget" blog, and I thought, gosh, that's right up my alley since I am both poor and eco-conscious. So I went to check out the blog and, uh, yeah. Of the seven posts on the front page, five of them are encouraging the reader to buy some gadget or bauble or otherwise spend money.
One of the posts is about buying compostable plastic bags for picking up after your dog, when the actual green and budget-minded option would be to compost your pet waste (it's free, and unlike plastic bags—even compostable ones—in a landfill, it will actually biodegrade). Another post was about buying recycled envelopes made from old magazine pages, and hooray for supporting independent artists on etsy, but the truly frugal cannot afford 24 envelopes for $10, and it is very easy and completely free to make your own envelopes.
I am not linking to or naming the site in question, because one should not badmouth potential clients, even if one has no intention of applying for this particular job. And really, it doesn't matter, because this sort of thing is all over the internet and in magazines, and it's so disheartening to see fluff passed off as green living. But this is what people want. They want to be good without expending very much real effort or changing their lifestyle in any significant way, and they want to buy things (or woo advertising dollars from the people selling things).
There are exceptions, but it seems like the majority of website, blogs, and magazines that claim to be about "green living" are really about fluorescent lightbulbs, carbon offsets, and recycled glass bric-a-brac. And apart from Mother Earth News and the like, it's tough to find information on actions that will make a real difference, like gardening, composting, eating lower on the food chain, eating whole foods, buying second-hand or handmade consumer goods, buying fewer consumer goods to begin with, etc.
It's also tough to be a freelance writer trying to break into the green living niche while refusing to write about fluff. I'll write about fluff for other topics—if the eHow people want to pay me $15 for "How to Make Lime Juice," that's totally fine with me—but I refuse to write about how buying a $300 pair of hemp jeans is going to save the planet.